AsafB. Goldfrid


A multi-talented stage and screen actor, entrepreneur, rescue diver and innovative cyclist, Asaf is a widely acclaimed fitness visionary leader. He brings over 20 years of hands-on experience to the fitness industry specifically in programmes development, group exercise and member experience.

He is internationally in demand as the “go-to” Creative Fitness professional, and has been the featured speaker in fitness-professional conventions for over 5 years.

Reflecting Asaf’s personality, his Talks are energetic, fun and creative. Refreshing his audience perspective, he teaches strategies for successful and efficient club management, marketing and structuring outstanding member experience practices. His breadth of experience in fitness branding offers a unique and innovative perspective to reach new markets, build the right kind of fitness buzz, generate PR and excite existing members.

In 2012, recognising a gap in traditional cycle programmes, Asaf co-founded MOi Cycle™. an Aspen-based Pro-cycling company. The company’s focus is the systematic development of intelligent and innovative five unique indoor cycling classes for fitness facilities, as well as, goal-specific training plans for outdoor cyclists. His work has been featured in both Club Solutions Magazine, and Club Business International Magazine.

He is also a Rescue Diver and a qualified Emergency First Responder Instructor. Having trained to provide pre-hospital care in medical emergencies under an internationally recognised emergency care guidelines in Primary Care (CPR), Secondary Care (First Aid), CPR & AED and Care for Children.

An avid pescatarian and environmentalist, Asaf’s humour and warmth is matched only by his devotion to well-being education, his industry-leading programmes and seamless member experience practices.

Fun fact: The History Channel offered him the starring role of Jesus in Mankind: The Story of All of Us. Filmed in Morocco and over two years in the making, this global series was broadcast simultaneously in over 150 countries, and in more than 30 languages.